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www.marykay.com
Key Personnel: Richard R. Rogers, executive chairman; David Holl, chairman; Ryan Rogers, chief executive officer; Wendy Wang, president, Asia Pacific; Tara Eustace, chief opportunity and sales officer; Melinda Foster Sellers, chief people officer
Major Products: Skin care, color cosmetics, body care, sun care and fine fragrances marketed under the Mary Kay and TimeWise brand names
New Products: Confidently You eau de parfum, MKMen Regimen skin care, and limited edition Lavender & Coconut scented shower gel and body lotion and Tinted Lip Oil and Brow Kit.
Comments: Mary Kay is going digital in a big way. In March, Tara Eustace was appointed chief opportunity and sales officer. She oversees all Mary Kay regions in over 40 markets. Eustace’s organization focuses on transforming the independent beauty consultant (IBC) experience. Eustace and her team will digitally empower all generations of IBCs with every opportunity to connect their businesses with consumers through digital upskilling, innovative digital tools and e-commerce solutions across integrated platforms and channels. The plan calls for streamlining global sales operations, activating four strategic areas: global salesforce development and education, global salesforce experience, global salesforce insights & analytics, and global salesforce social commerce and communications.
Eustace has served in various leadership positions worldwide during her 30+ years career at Mary Kay. Eustace has led Mary Kay’s growth in Europe and beyond, spearheading the most recent Mary Kay expansions into Hungary in 2023 and Kyrgyzstan in 2024.
In February, Lucy Gildea PhD was appointed chief brand and scientific officer. She oversees creation of a new operating model to drive brand and science in more than 40 markets. In this role, Gildea is charged with shaping brand identity, image and strategy consistent across platforms and geographies. She joined Mary Kay in 2017, after 15 years at Procter & Gamble, working primarily in beauty technology and beauty/skin product development.
The appointments of Eustace and Gildea underscores the company’s commitment to empowering women. At Mary Kay, women make up 63% of the R&D team, 54% of the executive team and 63% of the global workforce.
In 2023 and again in 2024, Mary Kay was named the No. 1 direct selling brand of skin care and color cosmetics in the world by Euromonitor International.
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